Digital travel platform Agoda shares the top five travel habits of Asian Gen Z, revealing a generation that finds inspiration in the digital realm, embraces spontaneity, and values shared experiences. The survey highlights the unique ways travelers aged 18-27, more commonly known as Gen Z, are shaping the future of travel in Asia with a fresh perspective, not only by influencing travel trends but also by setting the stage for future generations to explore the world in innovative ways.
- TikTok inspiration: social media is the new travel guide
Gen Z is blazing a trail on social media, with TikTok leading the way as their top source for travel inspiration. While Millennials lean on friends and family as their preferred source of recommendations, Gen Z is scrolling through TikTok (20%) and Instagram (14%) to discover their next adventure. Despite the digital influence, personal recommendations remain a…






























