Agoda’s latest data unveils a remarkable 80 per cent month-on-month rise in accommodation searches from travelers in Malaysia, Indonesia and Singapore as the Hari Raya holiday approaches.
This surge highlights the significance of this festive period for the travel and hospitality industry. Hari Raya, also known as Eid al-Fitr, celebrates the end of Ramadan, a month devoted to fasting, introspection and communal bonds for Muslims worldwide.
It is a joyous occasion marked by gatherings and celebrations, presenting a peak opportunity for the travel sector to cater to the specific needs of Muslim travelers.
The Global Muslim Travel Index (GMTI) 2024 reports that more than 70 per cent of the global Muslim population is under 40, forming a dynamic, tech-savvy demographic with high disposable income and a strong enthusiasm for travel.
As this group increasingly seeks Halal-compliant services, the travel industry has the chance to meet these demands with tailored offerings.
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