Hotels across Asia must adjust to the preferences of Gen Z travelers to remain competitive, according to Agoda, the digital travel platform, citing research on the generation’s travel habits.
The study identified Gen Z travelers, aged 18 to 27, as digital-first consumers who favor spontaneity and shared experiences.
The study also shows Gen Z growing influence is shaping the industry, with their spending power expected to rise significantly, reaching $12 trillion by 2030, according to a Neilsen report.
“It’s hard to understate the importance of Gen Z in determining the future of travel,” said Andrew Smith, senior vice president of supply at Agoda. “They prioritize unique experiences and social media-friendly destinations, making it essential for hotels to adjust their marketing strategies.”
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