Digital travel platform Agoda has outlined how hotels across Asia can embrace the preferences of Gen Z travelers to ensure they are adequately future proofing their business.
The call comes as Agoda research reveals the top five travel habits of Asian Gen Z, outlining a generation that finds inspiration in the digital realm, embraces spontaneity, and values shared experiences.
The survey highlights the unique ways travelers aged 18-27, more commonly known as Gen Z, are shaping the future of travel in Asia with a fresh perspective, not only by influencing travel trends but also by setting the stage for future generations to explore the world in innovative ways.
“It’s hard to understate the importance of Gen Z in determining the future of travel,” said Andrew Smith, Senior Vice President Supply, Agoda. “This is the first generation never to have known the world without the internet and one that is developing increasing spending power, with Neilsen’s Spend Z…
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