As Indian travellers embark on new journeys, they are increasingly conscious of the potential impact of their travel choices. According to a survey conducted by digital travel platform Agoda, 87% of Indian travellers express concern about sustainable travel practices. Respondents highlighted that financial incentives, the availability of sustainable travel packages, and clearer guidance on sustainable travel practices could motivate them to make more sustainable choices on their upcoming trips.
The survey, conducted on Agoda’s platform with over ten thousand respondents from ten markets across Asia, revealed that nearly 8 in 10 travelers are willing to make more sustainable travel choices. Among them, 18% indicated their commitment to always ensuring they travel sustainably. However, 22% of travelers admit to rarely considering sustainability in their travel decisions, with Japanese travelers showing the least concern (45%), contrasting with only 8% of travellers from the…