Agoda’s data reveals Bangkok as the leading destination for Lunar New Year, highlighting Thailand’s appeal and China’s market resurgence.
BANGKOK, THAILAND – Bangkok is the most popular international city destination for the upcoming Lunar New Year holiday, booking data by digital travel platform Agoda reveals. Thailand is also one of the most popular destinations to celebrate the festivities overall, trailing only Japan.
Agoda’s booking data highlights Malaysia, China, South Korea, Singapore, and Japan as top inbound markets to Thailand respectively, marking China’s return as a top-five source market for the first time since 2019. The five most popular destinations visited within Thailand are international favorite Bangkok, followed by Phuket, Hat Yai, Pattaya, and Chiang Mai.
Although officially celebrated on Saturday 10 February 2024, the Lunar New Year holiday is extended to a long weekend in many…