NEW DELHI, March 19, 2025 /PRNewswire/ — Digital travel platform Agoda’s 2025 Sustainable Travel Survey reveals India as the second most sustainability-conscious travel market in Asia, with over four in five Indian travelers (82%) factoring sustainability into their 2025 travel plans, higher than the average for all Asian travelers combined (68%).
This survey, which engaged over 6,000 respondents across 11 Asian markets, spotlights the evolving landscape of sustainable travel in Asia, where authentic and purposeful tourism, and off-peak travel are becoming more prominent.
Personal Values Drive More Sustainable Choices
Indian travelers are increasingly motivated by personal values and beliefs (24%) and authentic tourism experiences (21%) as their primary motivations for more sustainable travel. This trend underscores a broader movement towards travel that is not only enjoyable but also meaningful and…
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