BANGKOK, March 19, 2025 /PRNewswire/ — Digital travel platform Agoda’s 2025 Sustainable Travel Survey reveals more than 3 out of 4 Thai travelers (76.97%) consider sustainability when making their travel plans for 2025, higher than the average for all Asian travelers combined (68%)
This survey, which engaged over 6,000 respondents across 11 Asian markets, spotlights the evolving landscape of sustainable travel in Asia, where authentic and purposeful tourism, and off-peak travel are becoming more prominent.
Authentic Experiences Drive More Sustainable Choices
Thai travelers are increasingly motivated by the allure of authentic experiences (27%) and the opportunity to contribute positively to local communities (25%) as their primary motivations for more sustainable travel. This trend underscores a broader movement towards travel that is not only enjoyable but also meaningful and impactful.
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