KUALA LUMPUR, Malaysia, March 19, 2025 /PRNewswire/ — Digital travel platform Agoda’s 2025 Sustainable Travel Survey reveals Malaysia as the fourth most sustainability-conscious travel market in Asia, with nearly four in five Malaysian travelers (80%) factoring sustainability into their 2025 travel plans, higher than the average for all Asian travelers combined (68%).
This survey, which engaged over 6,000 respondents across 11 Asian markets, spotlights the evolving landscape of sustainable travel in Asia, where authentic tourism, and off-peak travel are becoming more prominent.
Community Impact Drives More Sustainable Choices
Malaysian travelers are increasingly motivated by the opportunity to contribute positively to local communities (28%), the allure of authentic experiences (24%) and personal values and beliefs (24%) as their primary motivations for more sustainable travel. This trend underscores a broader movement towards travel that is…
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