Booking.com expands global attractions with FareHarbor integration: Travel Weekly
Booking.com has expanded its global attractions offerings by integrating with FareHarbor, a booking management system for tours and activities. This partnership aims to provide a wider selection of things to do for Booking.com customers worldwide.
The integration allows Booking.com to connect with a significant number of tour and activity operators who utilize FareHarbor’s platform. This move is part of Booking.com’s strategy to enhance its non-accommodation offerings and become a more comprehensive travel planning platform.
Customers will now have access to a broader range of experiences, from city tours and adventure activities to cultural excursions and more, directly through the Booking.com website and app. The collaboration is expected to benefit both travelers seeking diverse activities and the operators listed on FareHarbor looking to reach a larger audience.
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