Increased consumer purchasing power has helped to boost the total value of the strongest brands in the Netherlands by 19% over the past year, according to the 2025 Kantar BrandZ Top 30 Most Valuable Dutch Brands report released today. Combined, the Top 30 Dutch brands are now worth US$95 billion, the highest value for the Dutch ranking ever.
Booking.com has held onto the number one position for the second year, growing by 48% to reach a brand valuation of $23.6bn. The brand has successfully diversified from its core hotel booking services into adjacent categories, connecting users to flights, car rentals, and even restaurant reservations at fair and transparent prices. Its consistently customer-centric approach has created a seamless, all-in-one travel experience that consumers love.
Heineken (No.2; $12.9bn) and ING (No.3; $10.2bn) retained their spots as the Netherlands’ second and third most valuable brands. Heineken continues to pioneer and innovate within the…
