Simon Clark
Regional PR and communications manager
Booking.com
Australia
Communicating on behalf of a massive travel company in the middle of a pandemic is no easy feat. But Simon Clark took on the task head-on with aplomb. In March 2020, he successfully shifted the strategic communications narrative away from crisis reaction towards brand proaction and reputation-building.
One strategy he spearheaded is increasing top-of-mind awareness in the home category next to competitor…