Booking.com has announced the launch of its Artificial Intelligence (AI) Trip Planner in New Zealand. The new technology provides a conversational experience to assist travellers with creating unique, personalised itineraries. Via the Booking.com Mobile App, users are now gifted a fresh approach to travel planning, marking this as a pioneering shift in the role AI plays in the tourism industry.
Recent research commissioned by Booking.com suggested almost a third (28%) of Kiwi travellers will likely utilise AI to plan international travel by 2024. With the introduction of the recently unveiled AI Trip Planner, future domestic and international travel bookings stand to become smoother, individualised, and more accessible to a wider demographic.
This new ‘virtual assistant’ is designed to work in real-time. Capable of assisting with general or more specific aspects of travel planning, the AI technology can provide personalised travel inspiration, offer a curated list of…