Booking.com has harnessed ChatGPT to power its AI Trip Planner, enabling travellers to research trips in a conversational way. Jenny Southan reports
Booking.com, one of the world’s leading digital travel platforms, debuted its AI Trip Planner in “beta” mode to a selection of US travellers last summer, at around the same time as Kayak, Tripadvisor and Expedia launched similar platforms.
Built upon the foundation of Booking.com’s existing machine learning models that recommend destination and accommodation options to millions of travellers on the site every day, the AI Trip Planner is partially powered by large language model (LLM) technology from OpenAI’s ChatGPT API to create a new conversational experience for people to start their trip planning process.
Travellers can ask the AI Trip Planner general travel-related questions, as well as more specific queries to support any stage of their trip planning process, including scoping out potential destinations and…