The most valuable Dutch brands have grown by 10% in overall brand value, according to the new Kantar BrandZ Top 30 Most Valuable Dutch Brands 2024 report. Reaching a total value of almost $80 billion over the past year, brands in the Netherlands continue to punch above their weight in generating brand value, with the third-highest brand value per capita of all countries with Kantar BrandZ rankings.
For the first time, Booking.com is the most valuable Dutch brand, soaring in value by 40% to $16bn. Providing great quality and value to customers, Booking.com has transformed from a hotel booking site to an essential travel services brand that is integral to people’s daily life, scoring high on both Demand and Pricing Power. The brand has had a high-profile presence at the Super Bowl for the past three years with ad campaigns featuring Idris Elba, Melissa McCarthy and this year, Tina Fey, helping to strengthen awareness globally.
Heineken (No.2; $13.3bn) has been…