Recent research by Booking.com explores evolving attitudes towards sustainable travel in Singapore, highlighting both commitment and skepticism among travelers.
SINGAPORE – Booking.com released new research, with insights gathered from more than 31,000 travellers across 34 countries and territories including Singapore, exploring the latest consumer attitudes, priorities and influences related to sustainable travel. While the annual research reveals a continued sense of desire and awareness, with 80% of Singapore travellers confirming that sustainable travel is important to them, new insights show a sense of weariness could be emerging globally, fuelled by the ongoing challenges that travellers experience to make more sustainable travel choices.
The recent study shows that half (50%) of Singapore travellers feel travelling more sustainably is important, but not a primary consideration when planning or booking a trip, and 34% of Singapore travellers even report they are tired…