If you’re a concentrated investor like me, you’d want to pick the industry leader, rather than gain unnecessary exposure to lower-quality names.
Booking Holdings (NASDAQ:BKNG) is one of the most prominent names in the online travel market, which I view as an attractive way to capitalize on the ever-growing demand for experiences, as the world’s GDP continues to rise and people’s desire for travel never ends.
Is Booking the best horse to pick in this race? Let’s find out.
Online Travel Market
Travel is arguably people’s most desired experience. It’s the best way to create happy memories, and despite its discretionary nature, I don’t know too many people who regret spending their hard-earned money on travel.
It’s then no surprise that travel as a percentage of global GDP is on a secular rise, as people become wealthier and have more spare money available for travel. In 2019, the travel & tourism share of GDP reached an all-time high of 10.4%, a level…