The CEO of Booking.com insists her platform never has to worry about fake hotel reviews, unlike competitors such as TripAdvisor.
“With Booking.com, it’s always real,” Gillian Tans said during a one-to-one video interview with Yahoo Finance UK at the World Economic Forum (WEF) in Davos, Switzerland.
“People cannot leave a review if they haven’t stayed at the property. And it’s a good thing because we know when people actually stay. We don’t have that problem at all,” she said.
TripAdvisor (TRIP) faced a mountain of bad press in 2018 over fake and biased reviews on its site. But the travel competitor said it “uses a combination of technology and detective work to stop fake reviews reaching the site.”
“Review sites have a responsibility to identify and take action against those who try to submit fake reviews. It is a responsibility we take very seriously, and so for more than a decade TripAdvisor has invested in new technology and a team of expert investigators to…