One-third (33%) feel the damage already done is irreversible, and that the choices they make are not going to change that, while a quarter of travelers (25%) don’t believe climate change is as severe as people make it out to be
AMSTERDAM – Booking.com released new research, with insights gathered from more than 31,000 travelers across 34 countries and territories, exploring the latest consumer attitudes, priorities and influences related to sustainable travel. While the annual research reveals a continued sense of desire and awareness, with 83% of travelers confirming that sustainable travel is important to them, new insights show a sense of weariness could be emerging globally, fueled by the ongoing challenges that travelers experience to make more sustainable travel choices.
The recent study shows that almost half (45%) feel traveling more sustainably is important, but not a primary consideration when…