The sustainable travel industry is becoming increasingly popular, but there is a divide when it comes to accessibility for all. According to a survey conducted by Booking.com, 97% of Indian travellers want to travel more sustainably, but 66% believe that sustainable options are too expensive. This highlights the ongoing dilemma facing the industry, as more people become aware of the need for sustainable travel but are unable to afford the options available. Additionally, 84% of Indians believe that global energy crises and the rising cost of living are impacting their travel plans. As the industry continues to grow and evolve, it will be important for it to address these issues and find ways to make sustainable travel more accessible and affordable for everyone.