The 9th edition of the popular ‘Prime Days’ enabled significant savings for consumers through member-only personalised travel deals.
The benefits of Prime Days extended beyond travellers as it delivered significant yields to partners. Participating airlines saw an average uplift of 59% in their revenues compared to the previous week.
The growing appeal of Prime Days to the hospitality sector is evident in the 33% increase in the number of accommodations participating in the campaign.
eDreams ODIGEO (hereinafter ‘The Company’), the world’s leading travel subscription platform and one of Europe’s largest e-commerce businesses, today reported the success of the 9th edition of its eDreams Prime Days campaign.
Held from April 30th to May 3rd 2024, the exclusive campaign for Prime members resulted, on average, in a significant 59% revenue increase for participating airlines1, driven by targeted promotions and exclusive offers for…
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