New market research commissioned by leading travel subscription company eDreams ODIGEO on its 25th anniversary of its flagship brand eDreams reveals that the vast majority of consumers are prioritising travel within their personal budgets, despite the macroeconomic context.
Overall, 84% of travellers said they were prioitising it. In the UK, respondents provided similar answers with 81% highlighting the importance of travel within their household budget.
Only 4% of UK respondents and 3% of global respondents said they didn’t think it was important to budget for travel.
The study which was conducted by research firm OnePoll, looked at 10,000 global shoppers, including 2,000 respondents from the UK.
It revealed how travellers’ priorities and values are likely to change over the next 25 years in line with generational shifts such as the rapid development of new technologies.
For example, the survey revealed that younger people are far more likely than older generations to make…
Boutique Travel VC raises investment cap from $1.5M to $10M to lead rounds and support portfolio companies through growth Travel...
Read moreDetails
