Travel subscription platform eDreams ODIGEO has unveiled new research which details how AI is transforming the travel experiences of global consumers today, catalysed by hyper-personalised experiences.
The external market research, commissioned by the Company, looked at 10,000 global shoppers to find there’s a widespread endorsement and appreciation of AI among today’s online shoppers, particularly among younger generations.
The firm beleives this “further validates” its “early” commitment to an AI-first approach.
It found that the adoption of AI-powered tools among travellers is becoming increasingly common, with 73% of respondents globally saying they already use AI tools for travel-related tasks or would be interested in exploring them in the future.
The adoption rate rose to 86% for 18-24-year-olds and 84% for those aged 25-34, compared to 43% of over 65s, indicating that the future of travel will be very much grounded in AI as younger generations are far more accustomed to using…
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