Dana Dunne, CEO of European online travel company eDreams Odigeo, said the company’s subscription model, which has garnered 4.2 million subscribers as of last month, is key to its success and its growing adoption in the U.S.
eDreams, which says it is Europe’s largest online travel company, focuses entirely on leisure travelers with its OTA brands eDreams, Go Voyages, Opodo and Travellink and metasearch site Liligo. The company is making inroads in the U.S., where it launched two years ago…