The Strategic Value of eDreams

The Financial Times released a story(1) stating that Uber explored a possible bid for Expedia.  Even Amadeus caught a bid as a possible Uber target after the story was released.  The same week as the Expedia story, the Financial Times released a video(2) interview with Uber CEO Dara Khosrowshahi in which the concept of Uber becoming a super-app was brought up.  The concept of Uber becoming a super-app recalls the Chinese super-app, WeChat, which is the Chinese app for everything.  Below is a link to an old video on WeChat, which shows how essential the app is to daily life in China(5).  Trying to become a super-app in the US, or better yet the West in general, would put Uber in competition with Amazon, Google, Booking.com, and Tesla (if they ever launch their taxi service).  If Uber is going to start chipping away at the businesses of those mega companies, then it is likely to start in a place that has some overlap with its existing business.  Uber is a mobility company, the…