Travel subscriptions are proving their staying power as eDreams ODIGEO, the world’s largest travel subscription platform, reaches a record-breaking 7.25 million Prime members. This marks a fourfold increase since November 2021, when the company had just 1.9 million subscribers. Despite economic headwinds, rising inflation, and global uncertainty, eDreams ODIGEO has hit its long-term growth target ahead of schedule.
Headquartered in Barcelona, eDreams ODIGEO is behind popular online travel agencies including eDreams, GO Voyages, Opodo, Travellink, and the flight metasearch engine Liligo. It serves over 21 million customers annually across 44 markets. The company launched its Prime subscription model in 2017, becoming the first in the travel industry to adopt the subscription model at scale. Since then, Prime has evolved into a travel loyalty powerhouse offering discounted bookings, flexible policies, and exclusive perks.
The company’s exponential growth…
Boutique Travel VC raises investment cap from $1.5M to $10M to lead rounds and support portfolio companies through growth Travel...
Read moreDetails
