Brand USA, Expedia Partner to Lure More Canadians

Brand USA and Expedia have joined forces for a new campaign aimed and the Canadian and Japanese markets.

Called “A Somewhere for Everyone,” the campaign marks the first collaboration between the two organizations to develop a strategy that connects potential travellers to innovative U.S. experiences.

Running through February 2025, the campaign is “designed to inspire travellers from Canada and Japan to explore the United States through seamless trip planning and compelling storytelling and is expected to yield over two times the value for our investment,” Brand USA said.

Canada is the biggest source of inbound tourism for the U.S., but Japan also is a critical market.

Campaign Highlights:

• Integrated Full-Funnel Approach: The campaign spans the entire travel journey—from inspiration to booking—featuring creative assets that spotlight iconic and off-the-beaten-path destinations across the USA.
• Objectives: Encourage multi-city travel and simplify the perception of…