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Ariane Gorin says Expedia is keeping an eye on how it needs to evolve in a world being reshaped by AI.
There’s a lot more around AI that Expedia needs to worry about than just developing a new trip planner.
Since the first generative AI model was released in 2022, there’s been concern that the tech could dismantle the way online travel agencies operate — or eventually lead to their downfall.
Ariane Gorin, president and CEO of Expedia Group, addressed some of those concerns Wednesday at the Phocuswright conference in Phoenix.
The industry has increasingly been talking about the vision for autonomous digital travel agents that can plan and book trips on behalf of consumers.
A big question is whether that would cut out the need for travel agencies like Expedia.
Gorin is skeptical that that would be the case. Just because there may be a tool that simplifies…
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