Expedia Group & Beautiful Destinations Partner To “Revolutionise” Advertising Partners’ Content

Expedia Group has announced an industry-first partnership with award-winning travel content agency, Beautiful Destinations, to enhance the way travellers discover, plan, and book their travel experiences.

Combining Beautiful Destinations’ unparalleled expertise in creating high-quality, impactful travel content, with Expedia Group Media Solutions’ in-house creative studio (E Studio), media buying capabilities and rich data insights, this collaboration builds on Expedia Group’s current creative offering to partners, providing additional ways to build shoppable, end-to-end advertising campaigns on a global scale. The partnership will also provide access to Beautiful Destinations’ 50+ million followers on social media.

Social media’s influence in the travel decision-making process is increasingly prominent, with a recent Expedia Group survey showing that 61% say social media is their top influence for travel inspiration, over other sources like friends and family, booking…