Expedia launches world-first feature that turns Instagram into real travel itineraries

Booking platform Expedia® has announced a “Trip Matching” feature in a travel-industry first that allows travellers to build itineraries directly from Instagram reels, transforming inspiration into real-world plans. Social media users can now share any publicly-available content with Expedia and in return, they will receive “customised itineraries, destination ideas, and travel tips”, Expedia said in a press release.

“It’s no secret people are getting their news, inspiration and travel ideas from influencers and content creators, with a recent study showing that 80% of millennials rely on social media for travel decisions*,” said Jochen Koedijk, Chief Marketing Officer, Expedia Group. “We want to be where consumers get their inspiration, which is through social media. Now with Expedia® Trip Matching, travellers can seamlessly build an itinerary based on reels found on Instagram and book it directly on…