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Enterprises and their technology leaders are still in search of the ideal adoption pace for emerging technologies such as generative AI and, more recently, AI agents.
Expedia Group was one of the first enterprises to start working with OpenAI after its hallmark tool launched in 2022, according to Shiyi Pickrell, SVP of data and AI at the company. The Vrbo and Hotels.com parent company embedded ChatGPT into its customer-facing app and created a plugin as it looked to capitalize on interest in the technology.
Pickrell characterized the efforts as chapter one.
As the company’s strategy matured and its portfolio of AI tools and projects expanded, the…
