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Why do travelers in the U.S. use travel advisors? According to new research from the Expedia Travel Agent Affiliate Program (TAAP), their reasons largely boil down to expertise, time savings and value.
Expedia TAAP’s research, conducted in conjunction with Wakefield Research, asked for insights from travelers who have booked with an advisor in the past 18 months.
The top reasons they used them: expert advice (53%), time savings (52%), access to exclusive deals (49%), personalized services (47%), ability to handle travel emergencies (39%) and selecting the ideal destination and accommodation (39%).
The top reasons for staying loyal to one advisor were great customer service, understanding of the client’s needs, good communication, experience and knowledge, and great deals.
And, 94% of travelers surveyed believe travel advisors have the best access to deals, offers and promotions.
Robin Lawther, vice president of TAAP, said it makes sense that consumers are using advisors for their…
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