Expedia to promote Oman’s tourism offerings

Muscat – The National Travel Operator – Visit Oman and Expedia Group, one of the world’s largest travel technology companies, entered into an agreement to integrate the tours and activities providers of Oman onto the Expedia’s platform.

The agreement – signed at the world’s leading travel trade show, ITB Berlin, last week – will enable the integration through API technology and create a global digital marketing campaign targeting the US, the UK and the Middle Eastern travellers. This is stated to be a significant step forward in Visit Oman’s strategy to enhance digital distribution and connectivity.

Shabib al Maamari, Managing Director of Visit Oman, said by leveraging Expedia’s global reach and advanced digital marketing capabilities, they are bringing Oman’s rich cultural heritage and breathtaking landscapes to millions of potential travellers worldwide.

“This collaboration not only strengthens our visibility as a…