‘It’s about peace of mind’

Twenty years ago, gas furnaces powered by dirty energy sources were the most common type of heating system sold in the U.S. But nowadays, innovative heat pumps — which heat and cool homes more efficiently, often with savings of up to $1,000 per year — are the most common HVAC system sold. 

And yet, just because heat pumps are the best new tech out there doesn’t mean the process of installing one can’t feel complicated. 

“It feels like there’s a lot of gotchas. And if you don’t know what you’re doing and what the process looks like, it can be really intimidating,” Emily Moder, Director of New Products at EnergySage, told The Cool Down. “You just feel like you have to know all of these secrets in order to not mess something up.”

Founded in 2009, EnergySage got its start in rooftop solar, offering customers a free, guided tool to compare fully vetted providers with pricing information and tools for narrowing down options. 

“We have one of the most used solar…