Mondelez WTR features Toblerone Expedia Activation

Mondelez World Travel Retail (WTR) recently partnered with Expedia to launch the Toblerone Expedia Activation, a campaign that combined the chocolate brand with meaningful rewards.

The campaign, that ran from December 2024 to February 2025, offered passengers who purchased two Toblerone products a direct reward in the form of travel credits. It was designed to enhance engagement and drive sales by going beyond traditional sampling, delivering an appealing incentive to purchase.

Mondelez WTR recognised that offering tangible rewards could significantly influence product selection in the highly competitive travel retail space. Through this approach the confectionery brand strengthened brand loyalty and awareness and differentiated Toblerone from its competitors.

Launched in December 2024, the Toblerone Expedia Activation capitalised on one of the busiest travel periods in the year. It was implemented in key travel hubs across Europe, including London, Madrid,…