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The Toblerone Expedia Activation offered added value to travelling consumers.
Mondelez World Travel Retail (WTR) is hailing the success of its partnership with Expedia on a campaign for Toblerone that offered travel rewards to shoppers.
The Toblerone Expedia Activation, which ran from December 2024 to February 2025, gave passengers who purchased two Toblerone products a direct reward incentive in the form of travel credits.
The initiative was designed to enhance engagement and drive sales by delivering added value to travelling consumers – a strategy backed by a study showing that 35% of duty free shoppers cite promotions as a key driver for them visiting the confectionery category in 2024 (up from 30% in 2019*).
Indeed, Mondelez WTR notes that offering tangible rewards ‘could significantly influence product selection in the highly competitive travel retail space’.
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The partnership with Expedia strengthen brand loyalty and awareness for Toblerone, while…
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