New DeltaTrak platform hopes to be Expedia of the fresh produce supply chain | Article

DeltaTrak has launched a new all-in-one platform for the produce and grocery markets.

Launching first in North America but with plans for eventual rollout globally, UBQ Network is inspired by successful platforms like Expedia.

The digital marketplace initially connects 25 leading service providers with 5,000 North American and 25,000 global customers to offer a unique supply chain transaction ecosystem to enhance cold chain transparency and sustainability, and ensure traceability compliance.

The company said the platform was created in response to supply chain executives often being forced to juggle multiple platforms and siloed data, each handling different aspects of the cold chain, from monitoring temperature fluctuations to tracking delivery schedules.

This fragmentation increases complexity and response time, it said, which translates to additional costs for all…