Personal travel website Expedia aims to use artificial intelligence (AI) to change the way people plan their trips and vacations.
The company is looking to provide personalized recommendations to users, helping them make decisions about their next travel destinations, The Verge reported Monday (Dec. 18).
By utilizing its vast library of flight and hotel information, as well as analyzing users’ travel preferences, Expedia plans to streamline the travel planning process and bring more direct traffic to its site, according to the report.
The long-term goal is to become the go-to platform for users to start their travel search, Rajesh Naidu, chief architect and head of data management at Expedia, said in the report.
According to the report, many people begin their trip planning by using search engines like Google to look for destinations before visiting services like Expedia to book their travel and accommodation.
Expedia wants to change this by offering…