Expedia Group is expanding its offerings for advertising partners with the creation of a travel-focused retail media business that it says will establish it as “the world’s leading travel media network.”
The company unveiled the updates at its Explore 24 event in Las Vegas last week.
The advertising platform, housed within Expedia Group Media Solutions, expands the company’s ad products beyond opportunities on its more than 200 travel websites and apps to partner sites such as Netflix and Disney+ and the company’s 60,000 B2B partners and social media. The network solution also provides consulting and campaign production capabilities.
“What we’re doing is providing a one-stop shop,” said Rob Torres, senior vice president of Expedia Group Media Solutions during an interview with PhocusWire during the event.
“Our robust, first-party data and network of industry-wide partnerships gives us the exclusive ability to translate traveler…