Expedia Group and Netflix announced that Expedia will be the first global advertising partner to activate a multi-market campaign on Netflix’s ad-supported plan throughout 2024.
The first-of-its-kind partnership marks a significant step in Expedia Group’s ambition to further accelerate global expansion while reinforcing Netflix’s multi-country advertising offering to advertisers and members, now reaching more than 23 million global monthly active users.
The collaboration kicks off in Japan this month as Expedia re-establishes its position with a significant national campaign. Additional markets in the advertising partnership include the United States, Canada, Mexico, United Kingdom, France, Germany, Australia and Brazil.
Expedia Group and Netflix also announced that Expedia Group are alpha measurement partners in the United Kingdom and Brazil and together are committed to driving product innovation, striving to evolve and improve viewer ad experiences and success…