- Hotel revenue and bookings increased during Taylor Swift’s hometown
Nashville concert - Hotels in Super Bowl host cities see revenue boost both last year and this year
TravelAds and Flight Sponsored Listings are Expedia Group’s sponsored listings tools, allowing lodging and airline partners to appear in a premium placement in search results on Expedia Group brands. Overall, globally, properties running a TravelAds campaign see 90% more visibility and 120% more bookings versus non-enrolled properties.1 Company data shows hotels and airlines saw significant boosts in bookings and revenue during major events last year when enlisting the help of these tools.
Looking specifically at major cultural events in 2023:
- The ball is in your…