Starting today, Global Travel Advisor Day, Expedia Group is holding 16 events for travel advisors in May for members of Expedia’s Travel Agent Affiliate Program.
Expedia (No. 2 on Travel Weekly’s Power List) is updating advisors on new features.
“This channel is of critical importance to us,” said Robin Lawther, vice president of TAAP. “TAAP has been going for about 15 years, but in the last couple of years we’ve started to put significant energy, time and investment behind the TAAP program.”
In the past, TAAP has held events throughout the year, but this year has unified them around Travel Advisor Day, Lawther said. Events will be held in the U.S. (this week in Dallas and Arizona, with more to come later this month), Mexico, Brazil, Canada, the U.K., Switzerland and Italy.
Robin Lawther
The events vary a bit by market, Lawther said, ranging from lunches to cinema nights, but TAAP updates will be provided to advisors attending. Among those updates will be about TAAP’s…