Expedia is set to become Netflix’s first global ad partner with the pair inking a deal to give the travel operator a multi-market campaign throughout this year.
Expedia said this “first-of-its-kind partnership marks a significant step” in its mission to expand globally and highlights the success of Netflix’s advertising offering thus far.
The collaboration kicks off in Japan this month as Expedia re-establishes its position with a significant national campaign. Additional markets in the advertising partnership include the United States, Canada, Mexico, United Kingdom, France, Germany, Australia and Brazil. Expedia Group and Netflix also announced that Expedia Group are alpha measurement partners in the United Kingdom and Brazil.
Expedia said that its “Made to Travel” brand platform delivers a consistent global position with thoughtfully crafted executions, developed by an in-house creative team for each market.
Netflix will air Expedia’s localised creative in each of…