Expedia Group has 10 consumer brands, but its marketing strategy shifted starting in late 2021 to emphasize three core brands above all others: Expedia, Hotels.com and Vrbo.
That’s one of several interesting takeaways from Expedia Group’s 2022 10-K financial report, which was published Friday.
It’s Expedia, Hotels.com, Vrbo … and the Seldom Mentioned
Expedia Group considers Expedia the full-service travel brand as it offers stays, flights, car rentals, packages,…