Expedia Group will launch a multi-market campaign on Netflix’s ad-supported plan in 2024.
Netflix has announced Expedia Group as its inaugural global advertising partner, as per a news report by Ad Week.
The streaming giant is set to launch a multi-market campaign on the streaming platform’s ad-supported plan throughout 2024.
This partnership aims to bolster Expedia Group’s global expansion efforts while enhancing Netflix’s multi-country advertising offerings to marketers and members.
“We’re excited to be working with Expedia, our first global advertising partner,” stated Amy Reinhard, president of Advertising at Netflix.
She highlighted the significance of the partnership in providing contextually relevant ads to engaged ad-supported members, improving the viewing experience, and positioning Netflix as a global destination for advertising partners.
The news report also added that the streaming advertising collaboration kicks off in Japan this month, with Expedia seeking to…