May 22, 2024
Understanding the latest data around changing traveler search trends, booking behaviors, and global top-booked destinations can give you the edge you need to build a data-driven marketing strategy that delivers results. That’s why every quarter we look at our exclusive first-party data to provide you with the latest takeaways and how to act on them.
Q1 2024 data shows that travelers are planning midyear getaways and summer vacations in the Northern Hemisphere. Let’s take a closer look at this and other emerging travel search window trends, including top destinations by region, to learn how you can use our data to reach, engage, and convert travelers.
The positive momentum we saw around travel in 2023 has grown, providing a strong early outlook for the rest of the year. Traveler searches globally increased by nearly 25% quarter over quarter (QOQ), led by a more than 35% increase in Europe, the Middle East, and Africa (EMEA), indicating traveler intent remains…