LONDON, April 24, 2024–(BUSINESS WIRE)–Valuedynamx, a Collinson Company and leading global provider of curated, data-driven purchase rewards, celebrates the first anniversary of their global partnership with Expedia Group. The partnership expanded travel redemption offers for Valuedynamx’s loyalty program partners and their customers, enabling loyalty program partners across industries to engage their customers with flexible reward currency redemption via Expedia’s global network of lodging partners. In the last 12 months, Valuedynamx has experienced a 20% growth in bookings in this category through the enhancement of its Travel Redemption program, which now enables real-time redemption for travel bookings at Expedia’s more than 700,000 hotel and other accommodation properties worldwide. This expanded offering ensures that customers engaged in loyalty programs experience a new level of choice when it comes to reward redemption.
With consumers looking for ways to maximize…