Southwest Airlines, MKE’s largest air carrier, to offer booking on Expedia platforms

You can now book tickets for Southwest Airlines, the largest carrier serving Milwaukee Mitchell International Airport, on the travel booking site Expedia.

It’s a big change for the airline, which previously required customers to book directly through its channels.

“We are pleased to broaden our distribution with this new cost-effective channel,” Tony Roach, executive vice president of customer and brand at Southwest Airlines, said in a statement. “Expedia provides a high-quality experience, and we look forward to partnering with them to introduce new travelers to our extensive network and Southwest hospitality.”

Southwest began listing fares on Google Flights in May 2024 but still required would-be customers to click through to the airline website to book. Earlier this month, the Milwaukee airport also debuted a new online tool allowing travelers to book flights, view flight routes and plan trip itineraries in one centralized location. Like Google Flights, MKE’s “Where We Fly” tool…