Tornos News | Expedia | Sports Tourism Accounts for 10% of Global Tourism Spend

• New research from Expedia Group reveals that sports tourism is emerging as a driving force for global tourism, opening up huge opportunities for industry professionals.

According to the latest figures from Expedia Group, sports tourism already accounts for 10% of global tourism spending and is forecast to reach an impressive $1.3 trillion by 2032. With events such as the 2026 FIFA World Cup and the Olympic Games in Italy and Los Angeles on the horizon, the sector’s momentum is only growing.

The research shows that sports travel is about much more than just watching a game. It acts as an opportunity to connect with friends and family, with a positive impact on mental health. 35% of travelers went with friends, 34% with a partner, and 33% with family.

The rise of women’s sports

While football dominates as the main reason for travel, the research highlights a significant increase in tourism associated with women’s sporting events. In particular, younger…