Hostelworld Group, the popular online hostel booking platform, has been given a potential upside of 60.6% by Peel Hunt. The financial services firm has initiated coverage of the company and given it a ‘Buy’ rating, stating that the company has a “unique asset, global reach and a strong growth story.” Hostelworld Group recently reported strong financial results, with revenue up 6.6% to €76.4m for the first half of 2018. The company’s share price has struggled in recent months, but Peel Hunt believes this presents an opportunity for investors. However, the firm also warns that the company faces competition from rival booking platforms and must continue to innovate in order to stay ahead. Hostelworld Group has recently launched a new mobile app and introduced enhanced search capabilities to its platform in order to improve the user experience.